In todays world with so many options available, it must be as easy as possible for a customer to apply for credit.
The consumer must be able to use any available device, link to as many data sources as they desire and expects a timely and clear decision, otherwise they will take their business elsewhere.
Credit providers are not only faced with technology changes that are occurring at an ever increasing pace but also changes in what even constitues a credit product offering.
The introduction of a suite of ‘Buy now pay later’ products that are increasingly popular with younger generations demonstrate the need for credit providers, whether they be traditional banks and finance companies, or whether they are new generation providers of credit services, to be constantly working on platforms that deliver the best possible customer experience.